No one knows New York deli fare like Mrs.Goldfarb.

And no one has tasted the best deli meat around until they've tried Mrs. Goldfarb's Unreal Deli offerings...

Sink your teeth into the most authentic, decadent, delicious, guilt-free, protein-packed, plant-powered,
perfect-every-time Unreal Deli sandwich.

“AS A SELF-DECLARED DELI EXPERT, I HAVE OFFICIALLY PLACED MY ALLEGIANCE WITH UNREAL.”

– Mark Cuban, SHARK TANK

“THE ‘MEAT’ DELIVERS ON FLAVOR.”

– THE NEW YORK TIMES

“WE’RE THRILLED TO SEE HOW MUCH FOLKS ENJOY UNREAL DELI AND THE NEW CUSTOMERS WE’RE SEEING.”

– Andrew Wengrover, SARGE'S MANHATTAN DELI OWNER

“A TOTAL LIFESAVER!”

–COWS EVERYWHERE

Order Online

Can’t find a local store selling Unreal Deli products in your area? No problem! Simply follow these instructions:

1. Ask your local stores to sell Unreal Deli products!

2. Visit our ONLINE STORE to place an order.

Old world deli meets the modern age.

Plants can now be cooked into the finest DELIcacies. We’re thrilled to be part of the revolution.

The mission is critical: our health, earth and animal friends depend on it.

This is the future we’re working to create.

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Unreal, then and now

Authenticity is what people enjoy most when they taste Unreal Deli.

The groundwork was laid over 100 years ago… Morris Gross (middle), immigrated from Romania to New York City in 1907, started working as a dishwasher, ultimately coming to own & operate several New York delis and cafeterias.

His great granddaughter, Mrs. Jenny Goldfarb, carries on the family business with a modern twist.

Our Restaurant Partners

Plant-Based ‘Corned Beef’ Arrives in New York

New York Magazine

“A ‘Shark Tank’ Win for Local Resident’s Vegan Corned Beef”

Shark Tank

A ‘Shark Tank’ Win for Local Resident’s Vegan Corned Beef

Jewish Journal

“Quiznos Partners With Mrs. Goldfarb’s Unreal Deli to Test Plant-based Corned Beef Sandwich at Denver-area Restaurants”

Business Wire

“The Newest Vegan Meat, Mrs. Goldfarb’s Unreal Deli, Is a Game Changer”

Veganista

"FROM IDEA TO WINNING SHARK TANK IN ONE YEAR - JENNY GOLDFARB"

Podcast

“Unreal Deli makes a Splash to Plant-Based Meat”

Fox Denver

“Mrs. Goldfarb’s journey from her kitchen to Whole Foods and Shark Tank!”

Podcast

“VEGAN CORNED BEEF SANDWICH DEBUTS AT 58 WHOLE FOODS MARKETS”

VegNews

“‘Shark Tank’ judges in a frenzy over Jewish mom’s meatless Unreal Deli”

Times of Israel