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INSPIRED BY 100 YEARS OF NEW YORK DELI HISTORY
IN STORES NOW
100% Plant-Based
High Protein
GMO-Free
"As a self-declared deli expert
I officially place my allegiance
in Unreal Deli."
"The (Unreal Deli)
meats deliver
on flavor."
"We're thrilled to see how much folks enjoy Unreal Deli and the new customers we're seeing."
"Unbelievable.
A total lifesaver.
Thank you!"
The future of deli is plants and the future is now.
The mission is critical – for our health, the planet, and our animal friends – and we are thrilled to join the revolution as the leading provider of plant-made deli meat. What started in Mrs. Goldfarb's home kitchen and landed her on Shark Tank, is now in thousands of grocery stores, delis, and sandwich chains nationwide.
Voted #1 Best Plant-Based Meat on Thrillist
Ranked #1 Best-Selling (Vegan) Deli Meat on Amazon
All made with Real Veggies and Protein-Rich Grains
Unreal then. Unreal now.
Morris Gross (middle) immigrated from Romania to New York City in 1907, where he started out as a dishwasher, worked his way up over time, and ultimately came to own and operate several NY delis and cafeterias. This is where it all began for his great-granddaughter, Jenny, who grew up with traditional NY deli in her blood.
After moving to California in 2011 and adopting a vegan lifestyle, Jenny never lost her taste for these delicious flavors from her childhood. So, after much trial and error, while pregnant in her tiny kitchen, Jenny hustled to develop and perfect a mouthwatering 100% plant-based Unreal Corn'd Beef to satisfy her nostalgic cravings.
Today, Mrs. Jenny Goldfarb carries on the family business with a deli-cious modern twist.
ELEVATING TRADITIONAL DELI
It's what we do.