IN STORES NOW
"As a self-declared deli expert
I officially place my allegiance
in Unreal Deli."
"The (Unreal Deli)
"We're thrilled to see how much folks enjoy Unreal Deli and the new customers we're seeing."
A total lifesaver.
The future of deli is plants
and the future is now.
The mission is critical – for our health, the planet, and our animal friends – and we are thrilled to join the revolution as the leading provider of plant-made deli meat. What started in Mrs. Goldfarb's home kitchen and landed her on Shark Tank, is now in thousands of grocery stores, delis, and sandwich chains nationwide.
Voted #1 Best Plant-Based Meat on Thrillist
Ranked #1 Best-Selling (Vegan) Deli Meat on Amazon
Made with premium ingredients you can pronounce, we believe that the finest deli requires no compromise.
Unreal then. Unreal now.
Morris Gross (middle) immigrated from Romania to New York City in 1907, where he started out as a dishwasher, worked his way up over time, and ultimately came to own and operate several NY delis and cafeterias. This is where it all began for his great-granddaughter, Jenny, who grew up with traditional NY deli in her blood.
After moving to California in 2011 and adopting a vegan lifestyle, Jenny never lost her taste for these delicious flavors from her childhood. So, after much trial and error, while pregnant in her tiny kitchen, Jenny hustled to develop and perfect a mouthwatering 100% plant-based Unreal Corn'd Beef to satisfy her nostalgic cravings.
Today, Mrs. Jenny Goldfarb carries on the family business with a deli-cious modern twist.