Our NY Deli History


My Great Grandpa, Morris Gross (middle), emigrated from Romania, started his work as a dishwasher, ultimately coming to own & operate several delis in NYC.


Morris Gross


The taste of NY deli meat has always been in my blood, but after moving to California in 2011, I took on a more vegetarian/vegan lifestyle. Still, I never lost the taste for the delicious flavors of NY deli, so I hustled to develop and perfect a 100% plant-based (unreal) Corned Beef. ​

Welcome to Mrs. Goldfarb's Unreal Deli, where you can feast off the finest corned beef with all of the flavor & spice, made from the best stuff on earth!